Posted by: Derek Weeks on: July 1, 2011
Last week, Gartner’s US Enterprise Architecture Summit in San Diego attracted several hundred attendees. More than 500 IT and business professionals attended the conference, which indicates to us that EA is gaining momentum as a strategic business priority.
The conference served to reinforce what we are seeing and what many of you who are involved in enterprise architecture (from the business or IT side) are likely experiencing – that EA continues to transform and that the EA role is becoming a critical part of developing business strategy. In fact, according to Gartner, five years from now, 30% of EA efforts will be supported as a collaboration between business and IT – an increase of more than 20% from early 2011.This evolution demands new approaches to connecting with larger business ecosystems. This is the key to driving improved business performance.
As EA gains visibility as key a driver of business performance, enterprise architects must be able to demonstrate how EA efforts and initiatives deliver value to the business. According to Gartner analyst Betsy Burton (in her keynote “You’ve Got a Seat at The Table: Now What?”), a common mistake architects and IT people make is to describe the “business value” in terms of the capabilities or results of EA, rather than basing it on a measurable value of EA’s impact to the business (business outcomes). EA teams must be able to articulate both EA capabilities and business outcomes, but measure the value of EA based on the impact to the business. To do this, EA’s must know and reflect the CEO’s top priorities.
To achieve business outcomes and to drive business change, EA value must be collaboratively developed and supported within the context of the business direction, strategy and future vision.
Below are a few conference sessions where IT and the business worked collaboratively to achieve positive and successful business outcomes.
United Airlines Case Study
United Airlines, a Metastorm customer, presented to a packed audience on how business and IT are working together and leveraging enterprise architecture and Metastorm ProVision to identify and streamline critical processes in the wake of the recent United/Continental merger to deliver increased value for both business and IT.
PG&E Case Study
Another Metastorm customer, Pacific Gas and Electric Company ( PG&E), shared their vision of how a customer-centric capability and process architecture enables projects to deliver holistic enterprise business solutions. The framework is valuable input for their IT partners as they build the infrastructure that supports business processes. The case study discussed PG&E’s framework approach, process management maturity, and how they are using information technology delivery methodologies to work collaboratively with other users.
BPM – The Catalyst to Deliver Outcomes
In addition to end user case studies, several Gartner analysts presented compelling presentations. One that we found particularly insightful and relevant was Elise Olding’s session on the relationship between BPM and EA. During her presentation, Elise identified where the synergies between BPM and EA lie, and discussed how successful enterprises that understand how EA and BPM work together are achieving powerful results. “BPM delivers proven value and executes on EA strategy. When EA and BPM work together, it is a winning combination that connects strategy with results.”
We were pleased to see many Metastorm customers at the event and hope you found the event worthwhile. Thank you to those of you who stopped by to see us at the Metastorm booth. For those of you who were not able to attend the conference, we will leave you with some words of wisdom and practical advice from Tom Peters:
1.) Have lunch with your colleagues – it’s often the best way to solve a lot of problems in business.
2.) Say “thank you” often, it lets people know you value and appreciate their contributions and will make them want to help you in the future.
3.) Execution is strategy — it’s all about the people and the doing, not the talking and the theory.
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