Posted by: Michelle Dufty on: October 26, 2012
Have you ever wondered who are the most influential individuals in driving Case Management adoption? Who are the key influencers in driving growth and knowledge in the Case Management community? Who is driving the ideas to evolve Case Management to be a more strategic business platform?
As a company who has a vested interest in the expansion and success of Case Management, OpenText wanted to know. We felt that if we had this knowledge it would help us decide who to partner with and where to make our investments. The question then became one of “how”.
A simple survey would be one approach. But would that really tell us everything we wanted to know? So we turned our focus to another approach: What if we could find the most influential voices in the Case Management community and work with them?
OpenText had been successful identifying the top influencers in the business process management (BPM) and SharePoint market working with a company called Influencer50. As I mentioned in yesterday’s article, The Case Management Top Influencers Study: Who are the main influencers in Case Management?, Influencer50 is a team of independent analysts who find the top influencers in select markets.
Our BPM and SharePoint studies were a huge success for us as it helped to identify who our customers trusted when they were making decisions around business process improvement and implementing SharePoint. Because we were seeing a lot of companies looking to leverage Dynamic Case Management as a strategic business process platform, we wanted to repeat this success for the case management market. Understanding who our customers — and potential customers — look to as “trusted advisors” makes it easier for us to identify who we want to work with in a number of key areas such as our customer implementations, product strategy, and education.
By identifying who the top influencers are in the Case Management community, we can also do our part to proliferate their good ideas and work in partnership to support their community expansion efforts. For example, we are working with several members of the community (names to be revealed in the following weeks) on an educational series, guides, and webinars around how to know if case management is right for you and what features are critical to achieve success.
OpenText believes in the spirit of community and that the more people with great ideas, the better. “Influencers”, by definition are people whose actions or opinions have an effect on someone else. Interacting with the top influencers in the Case Management Community can help us identify what the “best of the best” are doing right to learn, grow, and share their ideas.
What do you think? Is there someone that has been highly influential in your decision-making process that you feel should be included in the list? Please share.
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