Today is the 40^th anniversary of Earth Day, and looking back, it’s amazing how far we’ve come.

A little over 2 years after the first Earth Day in 1969, the single chip microprocessor was introduced to the world. In great part this invention catapulted us into a technological revolution.

To put things into perspective, the crew of the Apollo 13 mission – another 40^th anniversary celebrated this month – were working with a computer that had about as much memory as a pocket calculator; and today, in less than a minute, my cell phone can assess highway traffic, propose a new route, and then provide me with real time instructions as I navigate (I’m sure the crew would have had a much easier trip had they had their smart phones on them).

Our attitude towards technology and its Green capabilities has also changed dramatically.

During the era when “Going Green” was still a grass roots movement it would have been laughable to suggest that computers could help clean up the environment – and the phrase “Green Technology” would have been considered an oxymoron!

Today we have only begun to explore the benefits of green technology.

A few months ago I wrote a post, Lean process agility breeds green viability, which examines the relationship between the business attitudes that make up the New Normal – “we need to ‘Lean out’ and eliminate excess waste; being bulky causes us to operate ineffectively” – and the longstanding mantra of the Green Movement – “we need to change our wasteful ways.”

For businesses, the Green Movement isn’t just a moral choice, but it also makes a lot of sense. In a recent article about pharmaceuticals employing green practices, Mike Whaley, senior director of environmental health and safety at Allergan Inc. noted the business value of being Green – “The more efficient you are the more profitable you are,” he stated.

It’s true – when it comes to “Getting Lean,” and when it comes to “Going Green,” efficiency is the name of the game. At Metastorm we are proud that our software solutions can help organizations do both.

Through the use of our Enterprise Architecture (EA), Business Process Management (BPM) and Business Process Analysis (BPA) software, organizations have been able to identify “Fat” in their organization – or areas where they are wasting resources, and running inefficiently – and adjust their processes to eliminate unnecessary overhead and accelerate their performance; minimizing impact on the environment while maximizing their bottom line and competitive advantage.

And it keeps getting better! With new technologies (like the ones we will be unveiling at the 2010 Metastorm Global User Conference) that enable employees to collaborate more effectively without necessitating as much travel, organizations will also be able to further reduce fuel consumption and other associated costs.

To learn more about how we can help you “Get Lean” and “Go Green,” check out this complimentary eBook, Green BPM- The Best Kept Secret for Meeting Your Company’s Green Mandates. This eBook is absolutely a must-read whether you are looking to Lean out your enterprise for greater business value, to “Go Green,” or both!

Happy Earth Day everyone!

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